A new era of digital and innovative pension solutions at AgeSA

This development reflects a much broader shift in the Turkish pensions market towards frictionless digital onboarding and reflects customer expectations, such as app-based financial services. This new service streamlines the onboarding experience for users while increasing operational efficiency, and shortening the time-to-value, all within a framework that maintains the trust, compliance and security standards customers expect from AgeSA.

Customers can design and open their pension plans in seconds, with zero paperwork and no physical interaction, while maintaining full control of their pension savings. Contributions, accumulated savings, and agreement details can all be viewed through the app, alongside fund management and investment guidance through the built-in advisory tool helping customers to choose funds based on a risk-profile test.

AI-Powered Recommender Engine takes personalisation to new level

AgeSA launched in 2025 a pioneering AI-powered Recommender Engine developed entirely inhouse and representing a major leap forward in how pension and insurance providers personalise customer engagement. By analysing behavioural patterns, financial history, and real‑time interactions, the system provides highly personalised offers through AgeSA Mobile. Early results have been remarkable delivering a three‑fold improvement in marketing performance compared to other campaigns within its first month of deployment.

And the choice of funds has never been wider…

And further strengthening its leading position in the private pension and life insurance sector, AgeSA introduced in 2025 eight new pension funds. Two of these funds were introduced for the first time in the industry, providing investors with access to growth-oriented opportunities in real estate, energy, agriculture, technology and previous metals across both local and global markets.