Boosting your healthy start to the new year

Move more, sleep more, lose weight… Good health is one of the most frequently stated new year resolutions. And here at Ageas, we see a lot of potential to support those good intentions. That’s also why we’ve been scaling up our efforts across the Group to expand our products and services in the Health space.

The health sector is going through quite some revolution around the world. Consumers are increasingly demanding access to convenient, affordable healthcare – but at the same time the challenges facing the sector are also increasing exponentially. People are living longer; there is a worldwide shortage of medical supplies and care; incidents of non-communicable diseases are rising; and in many markets economic pressures are impacting the ability of governments to meet demand. But on the positive side, consumers are increasingly cognizant of the importance of taking control by taking preventative actions, often supported by new technological developments in healthcare. 

Insurers can make an important contribution to the development of health ecosystems by working in partnership with healthcare and other service providers, to create added-value solutions. Ageas has been scaling up its efforts across the Group to allow it to participate in the Health ecosystem and play its part.  Here are some of the things we’ve been doing on the ground to meet our customers’ evolving expectations over the past year.

China Taiping is leveraging on a strong alliance of 26 partners in the health and retirement fields who are committed to providing customers with diversified and high-quality services. In 2023, Taiping created even more opportunities for insurance agents to connect with customers on health matters, leading to a total of 25 million health service benefits delivered.
And with China having one of the fastest aging populations in the world, Taiping further deepened cooperative models with elderly care retirement communities and explored new opportunities to invest in urban-type retirement apartment project. Read more …

With prevention gaining importance in the healthcare space, Muang Thai Life (MTL) in Thailand incentivizes customers who take action to follow a healthy lifestyle. MTL Fit is a one-stop health application featuring tools like exercise and calorie tracking. MTL integrated a dynamic pricing model using data gathered from MTL Fit to offer discounts to users actively demonstrating a commitment to maintaining their well-being. Read more …  

AG launched in 2023 the ‘MyAG Employee Benefits’ app, the only platform on the Belgian market that bundles info on their contracts and guarantees enjoyed through group insurances into one place. With the increasing difficulty of accessing healthcare providers and a stronger focus on prevention in Belgian healthcare, AG also included additional services in its offer. Examples are video consultations with doctors, discounts at healthcare partners promoting good health and wellbeing practices, psychological tele-assistance. Read more …

As psychological well-being is one of the fundamental pillars for good health, Médis in Portugal further increased its focus on mental health care and prevention. Médis added to its offer access to care and treatments that enable recovery and a return to “normal” life. Médis also promoted several mental health literacy initiatives in 2023 to increase awareness of the importance of mental wellbeing and provide clear information and practical guidance on the topic. Read more …

Health is not only a local matter. Our businesses are all facing the same forces reshaping the health insurance industry. That is why Ageas is increasing synergies across the Group to provide local health experts with the latest knowledge and the best-in-class tools to accelerate their transformation journey in Health.

Here’s to a healthy 2024!