With more and more focus on the importance of prevention in the healthcare space, Muang Thai Life (MTL) has chosen to embrace this trend by choosing to incentivize customers who take actions to follow a healthy lifestyle. In so doing they are also creating in effect a health ecosystem for the company. With a special focus on preventative care and wellness, MTL has integrated a range of new features into their health app putting customers in the driving seat. 

MTL Fit is a one-stop health application featuring tools like exercise and calorie tracking among others.  But this year MTL integrated a dynamic pricing model using data gathered from MTL Fit to incentivize healthier lifestyles by offering discounts to users actively demonstrating a commitment to maintaining their well-being. Free of charge, the application supports its 75,000 users to take better care of themselves which has a knock-on effect of creating a healthier society as a whole. 

The introduction of an integrated dynamic pricing model means that pricing can be differentiated and tailored to the individual customer supported by a range of metrics.  MTL Fit points are generated by collecting daily exercise minutes and daily step counts to encourage active and healthy habits. Currently 12% of dynamic pricing users who submitted their health check-up results more than once showed an improvement in their health metrics including BMI, blood pressure, cholesterol, glucose level, etc. So, managing health choices and tracking the key metrics not only results in lower pricing but also healthier bodies – most certainly a win win. And with more features in development MTL Fit will continue to extend its offering in the future.